In late 2020, Panasonic has announced to discontinue its Business Communication business (PBX, SIP, and Scanner categories) in a time frame of two years and by early 2023.

The sudden exit may seem less expected for the once-dominated market player, but it’s not without a trace. The Panasonic’s announcement also suggests the reasons themselves: the rapid market shift to cloud and the company’s lagging behind competitor R&D and new types of communications demand. The lack of innovations to keep up with market trend has made the business inviable. And for telecom resellers, this is the important lesson to learn: to keep tied with the time to survive and take the ground.

If you are a reseller selling Panasonic products, what is next? For sure, you will still support Panasonic business at least for a while, but it’s imminent to plan for customers and your business. One way to look at this is in a positive way – how to move forward and select a new solution that sells better to your prem and cloud base.

It’s time to step out of the comfort zone. And there are elements to keep in mind before choosing who to go.