The foundation of exceptional customer experiences is cross-team collaboration. When core functions like sales, marketing, and product align around the customer, finding shared goals isn’t hard—it’s a mission.

This guide offers more than a dozen ways your organization can align customer service with marketing, sales, and product to form one well-connected system.

This includes how to:

• Craft a social media support strategy
• Prioritize customer-focused sales initiatives
• Choose a system for capturing meaningful product feedback

… and many more.