Cloud Phone System For Modern Businesses

Red Bull Ireland Migrates Their Phone System to the Cloud with Yeastar

Red Bull Ireland Migrates Their Phone System to the Cloud with Yeastar

It’s no surprise that more and more businesses are planning their migration to the cloud phone system. According to Research and Markets, the global cloud PBX market is expected to grow with a CAGR of 23.5% over the forecast period from 2018-2024.

In the case of Richmond Marketing in Ireland, Yeastar Certified Partner, NetTraffic, helped them migrate from the on-premises phone system to the cloud, connect branch offices in a single phone system with a full set of communications features, enables real-time communications across different devices. With the robust and future-proof Yeastar Cloud PBX, the business has upgraded its phone system, streamlined business communications, and enhanced work efficiency and business agility.

Background

Richmond Marketing is an innovative trend-spotting and consumer-focused premium brand builder. The company adds value to brand owners, providing them with the necessary tools they need to thrive in the Irish marketplace. Included in their brand portfolio are energy drinks, healthy beverages, beers, ciders, wines, spirits, cocktail mixes, and healthy snacks. They are also the local distributor of Red Bull in Ireland.

Objectives and Challenges

Almost 90% of local Irish businesses tend to use cloud phone systems due to the great flexibility it brings to business communications. Richmond Marketing is no exception. Having multiple phone systems adds extra costs, financially and administratively, as well as requiring IT staff for all offices. Richmond Marketing used to have a disparate set of legacy Avaya phone systems for different branches and mainly use landlines and IP phones, lacking in flexibility and robust unified communications capabilities. What they were looking for is a phone system that is able to keep their employees connected anywhere anytime with high system availability and minimum downtime.

Some of their needs include:

  • Unifying 3 branch offices together and ensuring intelligent inter-office call handling;
  • Seamless integration with their existing VoIP infrastructure;
  • User experience enhancement with free softphone available for both desktops and mobile phones;
  • Hassle-free installation and management;
  • Reliable call center integration.

Solution

Taking all Richmond Marketing’s needs into consideration, NetTraffic, a dedicated Irish VoIP provider and Yeastar Certified Partner, who delivers innovative telephony services to business customers, recommended Yeastar Cloud PBX and successfully adopted it for Richmond Marketing.

According to the suggested solution, Yeastar Cloud PBX was deployed to unify all 3 branch offices into a single phone system, giving geographically dispersed employees the same features and communications experience. The free Linkus Unified Communications App provided by Yeastar along with the Cloud PBX take user experience to the next level. QueueMetrics integration is used to assist their customer planning team, and other features also received high recognition.

Results and Benefits

1. Cost-effective Transition to the Cloud

The holistic Yeastar Cloud PBX supports SIP trunking, and PSTN, E1/T1/PRI, BRI, GSM/3G/4G, and VoIP connectivity to Yeastar trunking gateways, as well as full interoperability with a list of mainstream IP phones, ensuring a painless transition and a big cost-saving by preserving the current infrastructure. The cloud-based phone system also brought more efficient features for  Richmond Marketing’s staff. For example, they are rather satisfied with the Audio Conferencing feature which enables their on-site workers and teleworkers to participate simultaneously in one conference call, saving them in excess of 25k yearly.

2. Easy to Deploy and Future-proof Phone System

One of the prime reasons that Richmond Marketing has chosen Yeastar Cloud PBX from NetTraffic is that it is easy to implement and always keeps it up to date. There is no upfront equipment to maintain and the Internet connection is all they need to access the system. The hosted service provided by NetTraffic reduced the burden on Richmond Marketing’s IT staff and the costs of paying for on-site phone system maintenance. New features and optimization will be released on a regular basis and any new version and update are accessible for them right through the web GUI.

3. Improved User Experience with Increased Flexibility

Thanks to Linkus UC Softphone, Richmond Marketing’s employees are able to take their extensions with them even on the go. With Linkus available Windows, macOS, iOS, and Android, all the features of a desk phone can be realized by mobile phones and desktops, helping users manage and control their calls easily and realize faster response time. They also use Linkus for local redundancy to ensure business continuity. Apart from that, Instant Messaging, Presence, and CRM integration with Zoho CRM, Microsoft Dynamics 365 and Google Contacts unleash more potential for team collaboration.

4. More Advantages That Comes with the Cloud

Besides addressing the company’s current pain points, Yeastar Cloud PBX also brought additional advantages to its business communications. For instance, the cloud-based phone system supports easy capacity upgrades at a minimal cost with no waiting period when the company pursues growth goals, geographic expansion, or plans to add new lines for special marketing promotions. If they are planning a move, Yeastar Cloud PBX also ensures a seamless transition between locations.

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User Login

Instantaneously receive user login credentials via email once the extension has been deployed by the adminstrator.

Log in conveniently via any web browser for access to the user portal.

Integrations

Integrate various CRM software for better customer service and satisfaction.

Enable transcription of audio messages into text with integration of third-party transcription service.

Enable API for integration with various third-party integrations for advanced performance such as call center and hotel reception services.

System

Provision email SMTP and template settings for event notifications to be sent out.

Manage storage allocation and duration of various types of data being stored on the PBX.

Determine the types of event notifications to be sent out, and the parties receiving them.

IVR

Add various audio voice prompts to be played according to different call scenarios.

Add voice prompts on multiple levels for more effecient and precise inbound call routing.

Voicemail

Customize default voicemail settings for each user extension.

Add various voicemail messages for allocation to different call scenarios and users.

Provision specific rules to how voicemail messages are played over the PBX system for better caller experience.

Reports and CDR

All call log activities are stored, with the option of having audio conversations recorded by default or for specific extensions.

Use intuitive visual call reports, to check various call statistics over extensions, trunks, queues, ring groups, and more.

Call reports can be viewed and downloaded directly from the PBX, or scheduled to be sent via email to respective parties.

Security

Restrict a general group or specific IP addresses to prevent unauthorized access to your PBX.

Limit the number of otbound calls users are allowed to make within a time period to protect against toll fraud.

Restrict certain country codes for outbound calls either company-wide or on certain extensions.

User Login

Determine extension ranges for different functions.

Define use of different voice prompts depending on call scenarios or intended function.

Provision basic and advanced SIP settings to be used on the PBX.

Recordings

Record all calls made on specified trunks, including inbound and outbound calls.

Recordings

Record all calls made on specified extensions, conferences, or call queues.

Paging and Intercom

Create different types of paging and intercom broadcast groups for selected extensions.

Set a time schedule to automatically start your broadcast.

Maintenance

Check for and download firmware upgrades to ensure that your PBX is always up-to-date.

Perform back-ups to prevent data and settings from getting lost.

Perform troubleshooting on your own to debug.

Conference

Pre-set conference settings and dial-in passwords for security, and allow internal users to send conference invites to external parties.

Speed Dial

Create multiple speed dial numbers to respective external numbers frequently used for outgoing calls.

Speed dial is activated when the set prefix (default or customized) is dialed.

Ring Group

Create multiple ring groups and determine custom ring strategies and failover settings for each.

Call Queue

Create different call queues with specific ring strategies and failover settings.

Static agents permanently answer calls in queue, while dynamic agents can log in and out. Allocate different extensions to each group.

Determine what actions are to be allowed for Mangers or Agents to manage on the Queue Panel.

Call Control

Have calls received on specific SIP trunks routed to designated extensions or destinations within the PBX.

Set-up dial patterns so that outbound calls are routed to their intended destinations.

Determine how calls are routed and received at different times of a day.

Contacts

Store, retrieve, and share company contact details easily on your PBX.

Organize company contacts into dedicated phonebooks and determine accessibility rights to extension groups for each.

Bulk import a list of contacts instead of having to key details in individually.

Role and Client Permission

Pre-defined user roles within the PBX are conveniently available for allocation, or create your own set of permissions.

Restrict users from viewing specific extensions, departments, or extension groups with Extension Visibility.

Allow or resrict specific users from managing or viewing certain company contacts

Auto Provision

Pre-defined setting parameters specific to respective IP phone models are conveniently available for easy set-up.

IP Phones can be quickly provisioned to your Yeastar PBX with just the pre-defined template and device MAC address.

Trunks

Register multiple SIP trunks on a single PBX as needed.

Different types of trunks can be created, Caller ID can be customized.

Extensions

View, deploy, add, and remove user extensions within your PBX system.

Configure default call and user settings for individual extensions.

Customize allocation of user extensions to specific ring groups.

Portal Login Page

Receive your administrator log-in credentials and set-up guide via email.

Log-in on any web-browser to get started with PBX set-up.

Installation Wizard will guide you through basic configurations.

User Login

Access all company contacts made available to you by the administrator.

Create your own personal contacts list for easy reference and dialing.

Bulk import contact details for convenient data entry.

User Login

Access and manage user settings for softphone application and voicemail.

Manage call routing and presence status for your individual extension.

Retrieve or download your personal call logs and recordings.

User Login

Receive your log-in credentials and set-up guide via email, sent by your admin.

Log-in on any web-browser to get started with PBX set-up.

Configure contacts and personal settings from the web portal.

Auto Provision

Add, remove, or modify IP phone settings from your web interface.

Upgrade IP phone firmware conveniently from your PBX.

Upload various default setting parameters specific to respective IP phone models for greater convenience during set-up.

Contacts

Store, retrieve, and share company contact details easily on your PBX.

Have detailed contact information for your vendors and clients conveniently stored .

Bulk add a list of contacts instead of having to key details in individually.

PBX Monitor

Monitor the status extensions, whether they aren idle, in use, or unavailable.

Know whether your SIP Trunk running properly, or experiencing problems.

Monitor the number of call conferences currently running on your PBX, and their individual durations.

Maintenance

Check for and download firmware upgrades to ensure that your PBX is always up-to-date.

Perform back-ups to prevent data and settings from getting lost.

Perform troubleshooting on your own to debug.

Call Detailed Report

All call log activities are stored, with the option of having audio conversations recorded by default or for specific extensions.

Filter by date, time, or extension number to retrieve specific call logs or recordings

Playback call recordings directly from the PBX or download to store externally.

Event Center

Determine what events and logs are to be recorded and/or have notifications sent.

Specify particular notifications to be sent to respective authorized personnel.

User Permission

Set up vaious groups of users for allocation to certain sets of access rules.

Determine what features a certain group of extensions can or cannot access.

Determine if users can access, play-back, or download call logs and recordings from the pbx.

Security

Restrict a general group or specific IP addresses to prevent unauthorized access to your PBX.

Determine specific the range of SIP ports for connection between your PBX and endpoints.

Restrict country codes for outbound calls either company-wide or on certain extensions.

Voice Prompt

Upload and designate customised audio recordings at multiple levels of a call journey.

Upload recorded music to fill the silence that would be heard by callers on hold.

Upload customised voice prompts to create a professional call experience.

General

Customize general call preferences either company-wide or for individual extensions.

Set-up feature dial codes for convenient user navigation to specific call features.

Determine how voicemails are retrieved, and also upload custom voicemail recordings.

Call Features

Add multiple automated responses to be played at different phases of a call journey.

Designate specific extensions to ring concurrently based on an external caller's dial pattern.

Customize messages and waiting times to keep external callers engaged when put on hold.

Call Control

Have calls received on specific SIP trunks routed to designated extensions within the PBX.

Set-up dial patterns so that outbound calls are routed to their intended destinations.

Determine how calls are routed and received at different times of a day.

Trunks

Register multiple SIP trunks on a single PBX as needed.

Provision SIP trunk settings and dedicate them to particular extensions.

Bulk add DDIs on each SIP trunk, for allocation to an individual or groups of extensions.

Extensions

View, deploy, add, and remove user extensions within your PBX system.

Allocate and deploy specific extension numbers to respective users via email.

Set-up default ring and presence status settings for individual users.

Deal One View

View cases created for a Deal in One View.

View cases created for a Deal in One View.

View cases created for a Deal in One View.

Deal One View

View cases created for a Deal in One View.

View cases created for a Deal in One View.

View cases created for a Deal in One View.

Deal One View

View cases created for a Deal in One View.

View cases created for a Deal in One View.

View cases created for a Deal in One View.